Codes:
Text:Main Text: Just like the Paramore advert the text used here is very minimal but is effective. 'Jessie J' and the title of the album stands out from the rest as they are written in fancier fonts that are more eye catching.
Additional Text: At the same time the text on the lower half of the advert also stands out, especially 'Who you are' and 'Price Tag' which have been put in a larger font to attract the audience's attention. 'Price Tag' was one of Jessie J's major hits so by putting that on the advert the reader is more likely to invest in the CD as they know they will ike at least one of the songs. Also, by mentioning B.o.B there is the potential to attract fans of B.o.B as well as Jessie J fans. Finally, by including a website, the reader has the opportunity to find out more about the artist and it will also lead them to other things they could buy.
Website Address: The inclusion of Jessie's website gives the audience another median that they can explore to find out any other information about the artist or album, this is essential in that not much information is used on adverts and should the audience have any questions they need somewhere to look for the answers. It is also important as the internet is a big part of many people's lives these days that Jessie J is associated with it.
Layout:
General Layout: Unlike the 'Brand New Eyes' advert the layout of this is very simple. Being split into two halves means the reader's attention is captured by the picture then they can simply follow the natural line down to read the information.
Information Layout: Also, all the important information is in the column middle of the advert which means the reader has to make minimal effort in order to take in all the information, this is vital for a magazine advert as it is unlikely the reader will be willing to spend a lot of time looking at the page.
Composition: By placing Jessie J in the centre she is the main focal point of the advert and is the basis for the column style that this advert uses. As the audience would be instantly attracted to look at Jessie's face first they then follow the same line down to all of the necessary information.
Colour:
This advert is very clever in its use of colour as there are actually only three colours used; black, white and gold. In conjunction, with Jessie's hair her lipstick, clothes, eye make-up and nails are all black. This makes her really stand out from the advert as her appearance is very distinctive and recognisable to the reader. Due to Jessie being dressed almost completely in black the white background is what makes her stand out even more. On the contrary the white writing stands out from the black background.The gold nicely stands out from the black and as gold is normally linked to the idea of money and success there is a hint that this album is very good and successful.
Conventions:
Images:
Main image: The main image used in this advert takes up round about three quarters of the page. This means that as soon as the reader turns the page their attention is instantly grabbed, as Jessie J stares out at them. Stock Character: Naturally, by using Jessie J herself, before the reader has even read the text, they instantly know who and what this advert is about. The Male Gaze theory states that women are often shown in full body, to attract a males attention. However, here a close up shot is used simply of Jessie J's face. This makes the advert more powerful as her demeaning expression and face in general really stands out from the page. Despite this, her perfect complexion and general attractiveness will play a part in attracting a male audience. When this advert was used, Jessie J was known for her jet black hairstyle so this it was important that the photographer and designer both made this a central point of the photo and the finished advert.
Logos: In the two bottom corners, similar to Paramore's magazine advert, the two logos for the record companies are used to promote themselves and other music they have produced.
Shadows: There are very minimal shadows on this advert, this makes the advert appear very stylistic and professional - something that will undoubtedly attract the audience. The only shadows used are ones on Jessie's face, enhancing her features and consequently helping her powerful expression to have an effect on the audience.
Setting:
The image of Jessie J is simply placed on a white background. By not having her in a noticeable setting the audience is once again forced to only notice the important information provided by the minimal text used.
Costume:
Jessie's black costume and gold earrings are important as they keep in the theme of the advert. The lace style of her top makes her more attractive to males and her gold earrings make her also desirable. By making her wear this outfit her clean cut style of pop music is presented well, whereas if she has been wearing a tracksuit I feel the audience would be expecting a different style of music.
Representation:
There is a clear representation of not only the style of music that this advert is promoting but also Jessie J herself. Through her expression one understands that she is serious about her music and wants to be taken seriously. The gold pattern on her lip is unusual and therefore represents the occasional unusual vocal runs in her music. The title of her album 'Who You Are' represents her as as caring person and someone who cares about each individual and their own personality.
Main image: The main image used in this advert takes up round about three quarters of the page. This means that as soon as the reader turns the page their attention is instantly grabbed, as Jessie J stares out at them. Stock Character: Naturally, by using Jessie J herself, before the reader has even read the text, they instantly know who and what this advert is about. The Male Gaze theory states that women are often shown in full body, to attract a males attention. However, here a close up shot is used simply of Jessie J's face. This makes the advert more powerful as her demeaning expression and face in general really stands out from the page. Despite this, her perfect complexion and general attractiveness will play a part in attracting a male audience. When this advert was used, Jessie J was known for her jet black hairstyle so this it was important that the photographer and designer both made this a central point of the photo and the finished advert.
Logos: In the two bottom corners, similar to Paramore's magazine advert, the two logos for the record companies are used to promote themselves and other music they have produced.
Shadows: There are very minimal shadows on this advert, this makes the advert appear very stylistic and professional - something that will undoubtedly attract the audience. The only shadows used are ones on Jessie's face, enhancing her features and consequently helping her powerful expression to have an effect on the audience.
Setting:
The image of Jessie J is simply placed on a white background. By not having her in a noticeable setting the audience is once again forced to only notice the important information provided by the minimal text used.
Costume:
Jessie's black costume and gold earrings are important as they keep in the theme of the advert. The lace style of her top makes her more attractive to males and her gold earrings make her also desirable. By making her wear this outfit her clean cut style of pop music is presented well, whereas if she has been wearing a tracksuit I feel the audience would be expecting a different style of music.
Representation:
There is a clear representation of not only the style of music that this advert is promoting but also Jessie J herself. Through her expression one understands that she is serious about her music and wants to be taken seriously. The gold pattern on her lip is unusual and therefore represents the occasional unusual vocal runs in her music. The title of her album 'Who You Are' represents her as as caring person and someone who cares about each individual and their own personality.
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