Evaluation: Question 4.

Q4: What have you learned from your audience feedback?

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Pre-Production:

Survey

Before starting to plan my music video, but after I had conducted my primary research I made a survey to find out what my target audience. Below shows what I learned and my main findings from this.

-Main Artefact (Music Video)

1. My audience preferred the idea of a Split Narrative and the artist playing an instrument whilst singing. They thought this would help to show my ideology that everything will be okay, as the singer would be a prime example of this, as she is not presented to be in any trouble, but the sympathy in her voice and the meaning to the song will suggest that she is talking/singing from experience. In addition, my showing the artist directly, she would be a member of their social group (and my target market of young people) that they could easily identify to.
2. Everyday settings would help relate them relate to my ideology better.
3. A mixture of camera ranges/angles would keep the video interesting throughout.
4. They would prefer one central character to refer back to  as they can relate to them again and gives video a basis to build on. It is also useful for the combination of my three products as she will be recognisable.

-2nd Artefact (Magazine Advert)

1. They suggested the main Focus Point should be the artist, to keep a consistent house style across as she would be the main focus/reference point in my main artefact.
2. Moderate Information - Reasonable amount of text
3. Picture of Digipak should be shown but there was an indecision as to whether it was extremely or fairly important, but this finding at least shows that it should be there, as no-one answered that it should not be there. Also by including it, the clear house style in terms of style, colour and character, can be shown as the two ancillary texts are placed together.
4. The majority of my audience wanted simplicity. For this I used black sections which  keep all the information separate from the picture meaning it is not so crowded and more simple.

-3rd Artefact (Digipak)

1. The most popular structure for the digipak was: just one picture + Name + Album. This finding very much supports my research. 
2. My audience were definitive in that they would like to see the conventional features of  digipak used (e.g. track listing, barcode, copyright)
3. Pictures on the inside - although not consistent with my research it is what my target market prefer as it would be a direct representation of themselves making them feel more a part of the campaign and help with identifying with my ideology and characters. 
4. 100% Imperative that there is a recognisable house style. (colour, font, character, props)
5. Finally the digipak should reflect the style of music. With this aspect I was conscious not to go too overboard on colour etc. as it would not represent the style.

Post-Production:

Survey & Focus Group - These both helped make sure I was pleasing my audience both in terms of authenticity and what they want to see, meaning I could change features or add some in for my final drafts.

-Main Artefact (Music Video)

1. When using a split narrative a bigger difference is needed in terms of the colour of shots. But the representation of the singer is good, and it is easy for them to identify with her. 
2. I need to be more careful with reflections. This was a particularly important finding as it is not something I could get from primary research, or notice myself.
3. They suggested that some shots were too long, especially in the chorus.

-2nd Artefact (Magazine Advert)

1. The initial style was not very popular - prefer a natural photo, which would also help to create my desired house style too.
2. Social media links are very important for them.

-3rd Artefact (Digipak)

1. Needs to use a different photo to the magazine advert, but one that is similar to carry on the house style.
2. Links to social media are again important, so they can really become a part of the campaign themselves.