As before I started filming I made precise storyboards which labelled which shots I would need, in what order and for how long, when I came to editing it all together the initial part of placing all the shots in the correct order was relatively simple once I had found the best take for each shot. Whilst I was filming with my actors and actresses I did each shot three times to make sure that I had at least one usable take every time. Even if I was happy with the first or second take I still did the others in case there was a mistake in it which I had not noticed at the time.
In my 'Project I'll Be Ok' post, I showed how I used Facebook to collect pictures of my target audience. To incorporate these into my music video, I opened up a new project and placed each picture on its own track. Whilst it would have been possible to put them all on the same track, this made it a lot easier when making them fly in just half a second or so after the previous one and it also helped me to get the fades right. If they had all been on the same track, I would not have been able to so easily manipulate the fades. After I got every picture where I wanted it in my specific timeframe, I exported the whole thing as its own movie. This then enabled me to put it into my music video project and the whole section being on one track.
To make my music video look realistic and appropriate for my genre I used mainly straight cuts and fades between the shots. Spinning clips or 'blind fx' would simply not have been appropriate for the style of the song, and would definitely not appeal to my target audience. The fades help the video flow with the slow tempo, whilst the straight cuts indicate slight tempo changes and urgency within the song.
As my music video, is based around a split narrative I decided to use some filters that change the colour of the clips slightly to indicate the difference between the narrative and the singer storyline. At present, my singer, Katherine-Anna, has not filter on as her colours are vibrant and natural already, indicating happiness and normality. On the other hand I have used a 25% Black and White filter for my narrative storylines. By making these scenes darker, I hope to evoke sympathy and sadness in my target audience. I plan to hold focus groups and conduct more surveys to see whether my target market of young people, think that this filter should be more prominent and if they think a 50% or even 75% Black and White filter would be better.
At the beginning of my music video, we see a scene about the nuclear family. To show this ideal but also to suggest a flashback I used 'Light Rays - Moderate Bound Spotlight' I find that this FX is very effective as the family appears to be shining through the light rays.
For some shots, I have used slow motion. On some occasions it is not noticeable as the aim was the simply to slow the actions down slightly. In other shots it is more noticeable, especially in between scenes. I did this because I think it fits in nicely with the tempo of the song and gives the audience an extra second or so to relate to the character. When the homeless girl pulls the glove off the branch, for example, with the use of slow motion, the audience can see her struggle more and realise how sad her life is that she has to take a glove she has just found to keep warm. When this clip was not slowed down, it also was not very appropriate for the song as the tree swung back rather quickly, ruining the emotional effect I wanted it to have on my audience.
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