Notes for 2nd Draft - Supporting Artefacts

Much like my music video on completing my two supporting artefacts of a digipak and music magazine advert I asked some of my target audience to make comments on how to improve them both. To do this I held a small focus group before showing them the advert and digipak I explained about my ideology and showed them the music video so they understood a little better what I was aiming to achieve in making them.

"Georgia: "I really like the photo of Katherine, it's very natural and definitely suits your ideology, but I'm a little unsure about the effect you have used. It looks nice but I think both artefacts would appear more professional with just a straight photo with no effects."

Florence: "Yeah, I agree with Georgia the photo is perfect but maybe only use it for one of your products. At the moment I would say they are a little too similar. Perhaps keep the photo for the digipak but use another one for the advert."

Rachel: "I think the advert should include social media logos, I often look up bands of Facebook and Twitter so it would be good if you showed that I could do that."

Florence: "I think the social media logos should be on the back of the digipak as well, near where you have said you will put the record label logos."

Georgia: "That would work well! Perhaps you could also spread the track titles out a little bit to fill up the space on the left a bit more. It's great having the picture on the right but I think the left looks a little empty and for teenagers we like things to be quite busy, so the top left corner needs filling slightly.""

I agree very much with all of the points my focus group have made. I also raised the question as to whether they thought the album title was prominent enough on the front cover of the digipak, and although they like it, they thought I would benefit from having it written again near where it says 'Katherine-Anna'. Therefore, I have also decided to change the font of the artists name so that it works well with the font for the album title as I would like to keep the album title in a curly style writing like in the poster, meaning that the font for 'Katherine-Anna' will need changing too.