Q2: How effective is the combination of the main product and ancillary texts?
If the Prezi does not work for any reason please see the text for it below.
In my foundation portfolio, I was given the chance to produce just one artefact, this meant that I was unable to show any house style. This year, with the creation of three products aimed to promote an album release I could effectively create and present a clear house style across all three of my artefacts. This meant I could also carry an ideology across all artefacts that despite your current problems everything will be okay in the end. I did this mainly through the use of the album/song title but also in the use of a poster as an auteur prop.
Codes & Conventions
In my foundation portfolio, I was given the chance to produce just one artefact, this meant that I was unable to show any house style. This year, with the creation of three products aimed to promote an album release I could effectively create and present a clear house style across all three of my artefacts. This meant I could also carry an ideology across all artefacts that despite your current problems everything will be okay in the end. I did this mainly through the use of the album/song title but also in the use of a poster as an auteur prop.
Codes & Conventions
The codes and conventions used across my three artefacts were very important in creating my house style and also portraying my ideology. As far as Stock Character goes, it was imperative that I kept my artist present in all my artefacts. By doing this, it is immediately clear that the music video, magazine advert and digpak are all part of the same campaign.
In all three artefacts I also made sure that Katherine-Anna was wearing at least one piece of clothing/costume that was the same and the rest was similar. I did this not only to create a house style across the three, but also to help represent my ideology. The red bandana, shows the pain shared by all my characters whilst also linking all three products together. Another aim I had of using this red bandana is that my target market will associate this item of costume to my artist which would help create a instantly recognisable public profile for her.
In terms of text as a code, I made sure that I used the same font in my main product and ancillary texts. Fonts have certain connotations, so by using the same serif style throughout all three, I have created a solid house style and meaning across each artefact.
By often presenting Katherine-Anna at an eye level camera angle, it makes it more personal for my audience as she is neither shown as weak nor more important than them. Similarly, in terms of composition, placing her at the side of shots across all three artefacts the audience should feel more comfortable according to the rule of thirds as this is more pleasing to look at than something constantly placed in the middle of a shot.
One Auteur prop I used throughout the campaign was a sign reading 'I'll Be Ok' this does not only immediately indicate my ideology (see top for full description) but by asking my target audience to make my own and including them across my artefacts I have created solidity and directly represented my desired social group. I have never seen this done before in a campaign making this idea Auteur.
Photo shoots and filming were stock events across the making of all three of my artefacts. I held two photo shoots with Katherine-Anna to get photos for the two ancillary products (one picture I also used in my music video) and another photo shoot I held was to get the photo of the young boy and his mum to use in my main artefact. For each shoot I took a range of photos, selected the best ones edited them to make them look more professional.
By often presenting Katherine-Anna at an eye level camera angle, it makes it more personal for my audience as she is neither shown as weak nor more important than them. Similarly, in terms of composition, placing her at the side of shots across all three artefacts the audience should feel more comfortable according to the rule of thirds as this is more pleasing to look at than something constantly placed in the middle of a shot.
One Auteur prop I used throughout the campaign was a sign reading 'I'll Be Ok' this does not only immediately indicate my ideology (see top for full description) but by asking my target audience to make my own and including them across my artefacts I have created solidity and directly represented my desired social group. I have never seen this done before in a campaign making this idea Auteur.
Photo shoots and filming were stock events across the making of all three of my artefacts. I held two photo shoots with Katherine-Anna to get photos for the two ancillary products (one picture I also used in my music video) and another photo shoot I held was to get the photo of the young boy and his mum to use in my main artefact. For each shoot I took a range of photos, selected the best ones edited them to make them look more professional.
Ideology
With my main ideology being strongly represented in my music video, it was important that I carried the same ideas across to my ancillary texts. To do this I used a picture of the singer holding her 'You're Not Alone' sign in each of my products. To reinforce this, I also included some of the photos of my target audience holding their own sign inside my digipak as well as in the video. This is also key in the representation of my target market.
Representation
of social group
It is very important to represent a social group in any media text. One way I combined this aspect in my main text and ancillary texts was in the selection of my singer and characters. Everyone I have chosen to present would be part of the teenage social group. As this group is my target audience, I needed to keep them constant across all three artefacts so that my audience can easily relate to the individual characters as well as my ideology. In my digipak, I used some of the 'I'll Be Ok' and 'You're Not Alone' pictures that were made by my target audience for my music video. From my post-production research I found that this was an aspect that the teenage social group really liked. Not only are they a direct link to my ideology but they also are a direct representation of my desired social group.
Audience Theory
Uses and Gratifications Theory says that an audience may use a text for personal identity, as they find themselves reflected in them and learn new values. By combining all three of my texts, my aim is that my target audience will be able to relate to the characters but also will take on my ideology of everything will be ok in the end. My ideology is presented on the forefront of all three of my products but most obviously in the title of the album and in name of song for the music video.
Uses and Gratifications Theory says that an audience may use a text for personal identity, as they find themselves reflected in them and learn new values. By combining all three of my texts, my aim is that my target audience will be able to relate to the characters but also will take on my ideology of everything will be ok in the end. My ideology is presented on the forefront of all three of my products but most obviously in the title of the album and in name of song for the music video.
Narrative
Theory
Propp states that in any media text there will be certain characters. One of these is a donor/helper; from my main product to my ancillary texts I have presented my singer Katherine-Anna as this character. In all three she holds a sign saying 'I'll Be Ok'. From this, you could say that she is presenting all the characters as well as my target audience with the hope that they are looking for, which is in effective across all the texts I have produced. One other character Propp defines is the hero - someone who is searching for something. Seen in both my digipak and my music video, my target market (young females and males of the socio-demographic groups E and D) is shown holding signs saying 'I'll Be Ok' this shows how they are searching for happiness and therefore links them to the hero persona across my products.
Propp states that in any media text there will be certain characters. One of these is a donor/helper; from my main product to my ancillary texts I have presented my singer Katherine-Anna as this character. In all three she holds a sign saying 'I'll Be Ok'. From this, you could say that she is presenting all the characters as well as my target audience with the hope that they are looking for, which is in effective across all the texts I have produced. One other character Propp defines is the hero - someone who is searching for something. Seen in both my digipak and my music video, my target market (young females and males of the socio-demographic groups E and D) is shown holding signs saying 'I'll Be Ok' this shows how they are searching for happiness and therefore links them to the hero persona across my products.
Awareness
of audience expectations
Before starting to plan or make my products I gathered information from my target audience on what they expected to see in a music video, magazine advert and digipak for the style of song I selected. During construction I held some focus groups and created more surveys to make sure that the products I was making were what my audience were expecting, and that they were as realistic as possible.
Before starting to plan or make my products I gathered information from my target audience on what they expected to see in a music video, magazine advert and digipak for the style of song I selected. During construction I held some focus groups and created more surveys to make sure that the products I was making were what my audience were expecting, and that they were as realistic as possible.
No comments:
Post a Comment