Progression from 2nd Draft to Final Draft - Magazine Advert

I have created this GIF using Photoshop to show the changes I made from my second draft the my final draft of my magazine advert.

1. As you can see the photo is much lighter, which lifts the advert completely and gives it a more professional look.  
2. I've also included a text number as another median my target audience can get involved in, as well as adding in a 'featuring' section which I originally had in my first draft and decided to use again.
3. I also added in a 'hashtag' so that my social group of teenagers can use this on social media, and a group with a common interest of Katherine-Anna's music can be created. 
4. One other element I have added in is the review by 'The Guardian' newspaper. This gives my target market a reliable source to bare in mind when thinking about buying the digipak.

Advert 2nd Draft.

Digipak 2nd Drafts.

Fonts - 2nd Draft Supporting Artefacts

Above is a diagram of my favourite fonts for 'Katherine-Anna' and 'I'll Be Ok' for my digipak front cover. The ones I will use have been placed in a pink box.
For the artists name I wanted a plainer style and one that showed the sophistication and seriousness of the song and ideology. Serif fonts are usually viewed as more serious so I have selected this style partially due to this but also because it is quite simple, especially in capitals.
Carrying on the theme of curly writing for 'I'll Be Ok' from my 1st draft I found various styles that I like. I have chosen one that is still fairly simple compared to others and isn't too bold, busy or difficult to read. Having the same boldness as the other a theme is held amongst them and they both work nicely together.

Notes for 2nd Draft - Music Video

After completing the first draft of my music video I showed it to some members of my target market to get some feedback and find out any ways that I could improve it. I did this by sharing my video on social media sites, including Twitter and Facebook as well as creating a questionnaire so that I could get some specific feedback as well as some personal opinions. Below are some of the notable aspects that may need changing when in my second draft.

- Could include more close ups of the characters so the audience can really see the emotion in their faces.
- Most people didn't mind the reflections but there are a few that are a bit distracting e.g. the feet that appear to walk over the piano in the last shot.
- In the chorus the shots need to be shorter.
- A bigger difference between the stories and the singer is need colour wise.
- There is a shadow in one of the shots of the homeless girl which needs removing.

Notes for 2nd Draft - Supporting Artefacts

Much like my music video on completing my two supporting artefacts of a digipak and music magazine advert I asked some of my target audience to make comments on how to improve them both. To do this I held a small focus group before showing them the advert and digipak I explained about my ideology and showed them the music video so they understood a little better what I was aiming to achieve in making them.

"Georgia: "I really like the photo of Katherine, it's very natural and definitely suits your ideology, but I'm a little unsure about the effect you have used. It looks nice but I think both artefacts would appear more professional with just a straight photo with no effects."

Florence: "Yeah, I agree with Georgia the photo is perfect but maybe only use it for one of your products. At the moment I would say they are a little too similar. Perhaps keep the photo for the digipak but use another one for the advert."

Rachel: "I think the advert should include social media logos, I often look up bands of Facebook and Twitter so it would be good if you showed that I could do that."

Florence: "I think the social media logos should be on the back of the digipak as well, near where you have said you will put the record label logos."

Georgia: "That would work well! Perhaps you could also spread the track titles out a little bit to fill up the space on the left a bit more. It's great having the picture on the right but I think the left looks a little empty and for teenagers we like things to be quite busy, so the top left corner needs filling slightly.""

I agree very much with all of the points my focus group have made. I also raised the question as to whether they thought the album title was prominent enough on the front cover of the digipak, and although they like it, they thought I would benefit from having it written again near where it says 'Katherine-Anna'. Therefore, I have also decided to change the font of the artists name so that it works well with the font for the album title as I would like to keep the album title in a curly style writing like in the poster, meaning that the font for 'Katherine-Anna' will need changing too.